Archive for the ‘Publicity / Marketing’ Category

Using Squidoo to Create Lenses – Your Take on anything in the world

December 10, 2007

Squidoo is an amazing thing… you can use it to create a website on any topic in the world. And you can put down any lists, any articles, any websites, any resources you like. Then Squidoo adds Amazon books, eBay items on its own, to make it seem like a complete website.

With a simple 1 minute login process, it is a breeze to use. I created a lens on my best shot at Customer Service Training .

Then I liked it so much, within an hour, I created one for Sales Effectiveness & one on Payroll Outsourcing

Now that’s three inbound links to some of my websites. Isn’t it great. Squidoo makes money from Amazon sales, Adsense ads, and eBay auctions. Well, good for them, and good for us too, as they let us create a small website, and links with keywords that we like.

Go ahead, rake up a few lenses, and remember to visit the ones I created, and give them some good stars… After all, It is I who created them… he he he…


Doing Business in Singapore

November 25, 2007

Whether you business in online, brick and mortar (offline), or click and mortar ( online & offline), we all need to balance the books and see how much profit have we made ( if we are making a profit, that is…). Since I am based in Singapore, I have to abide by the laws, IRAS, accouting practices in Singapore.

Doing Business in Singapore Guide

Recently I picked the Doing Business in Singapore guide published by IE Singapore ( International Enterprise Singapore) and RSM Chio Lim ( the largest accounting firm in Singapore, outside of the Big 4). It is choke full of advice about how to start a business in Singapore, the various kinds of business entities you can operate, tax laws, auditing laws, accounting laws and regulations, and even advice about outsourcing your accounting to a company.

I though that companies would be keeping their Payroll quite confidential and within their company, but I was surprised to find out that companies routinely outsourced the Payroll to companies like PayrollServe, which focus on only outsourced Payroll Services.

I’m still reading the guide, and will post interesting snippets tomorrow.

Link Building Efforts Proved Successful

January 16, 2007

Glory to God! Finally, i managed to get the K W Chan Aesthetic Website indexed by Google within 3 days. See it for yourself here on Google.

And this was without ever submitting my site to the Search engines directly. All I did was to get this site listed on two of my other website which have been around for more than 2 years, and are already indexed by Google and Yahoo.

So I guess that when Google came to spider my existing sites for new content, it got a new link to this new site, so it decided to check it out too. So this method of getting another already indexed site to link to your new website really works well. I have done it before, but this was a goood test to see how fast the search engines “bite”.

Anyway, this is partial victory. I still need to get the site listed in Yahoo and MSN. So I will continue to experiment with Link submission software like Arelis, and some SEO tools.

According to Problogger’s blog on How to get indexed by Google, he also indicates that the inbound link from another site method works great most of the time.. It may take days or weeks, but the site does get indexed by Google.

So since this method works, go and use it on your website. What are you waiting for?

I will be back with more news on getting indexed and link submission tomorrow. Have fun…


Site Submission to Web Directories is Essential to Gain Link Popularity

January 15, 2007

Since I read in the SEO Book by Aaron Wall that submitting a website to other complementary websites (specifically to those which have a higher Google Pagerank) helps in gaining link popularity for your own site, I decided to get the new KW Chan Beauty and Aesthetics Treatment Website listed in as many other sites as humanly possible.

After I started doing Link Submission to those sites which would complement ours, and had a higher Google page rank, I realised that this was a very long, painstaking journey as it took a lot of Real Time to even Submit a sigle listing.

First, you had to find such good partner sites. I tried seaching for “Medical Web Directories”, and was landed with hundreds of directory sites, most not so relevant, and seeming useless, with a poor pagerank. I was wondering what they were doing in the first page of Google for this term, specially when they are not directories. A lot of them were universities, government site, and some directories were focused only on the US or UK market,whereas our Aesthetics websites and clinic is based in Singapore.

Anyways, I submitted to a few directories like DMOZ, Jayde, and the Lycos Link Centre. Just submitting a few by hand required me to type the description, name, email address in so many places.. and some sites like Jayde send you a confirmation mail, which you need to click on, to verify that the site and email address submitted is real. So all this took an entire afternoon.

Finally, after reading for tips on how to submit more effectively at DigitalPoint Forums, I realised that I should be using automated software for Link Submission, which will help to reduce my pain considerably. After reading Reviews of SEO Submission Tools at The SEO Bible, I choose Arelis, a popular Link submission tool for the task. It is free to try, so I downloaded the Trial copy of Arelis.

Hope that using the software will save some time and help in the long run… I have started playing with this software, and will post my findings, discoveries here soon.

Meanwhile, if you have any good, solid suggestions for me, do send them over. See ya buddy 😉


Submit to Directories to gain Link Popularity

November 10, 2006

One of the the secrets of getting a high rank in search engines is to get a lot of inbound links coming in from other reputed websites. The thing is that if other people link to you, the search engines recognize it as good quality links – after all, you must have something of value, or else why would others link to you.

The more people link to you, the better is your site’s authority. Infact, Google has come out with the concept of Page Rank – which takes a value of 0 to 10. The higher the value of your site’s pagerank, the higher is the credibility of your website.

The traditional ways of getting a high ranking in search engines was to optimize the pages – this was the art and science of Search Engine Optimization.

But now, having an optimized page is not enough. You need to get quality links from authority sites. The good thing is that there are hundreds of Web Directories, which are considered authority sites, and enjoy a high pagerank. If you get your site listed in such web directories, you automatically enjoy a higher credibitily, and over time, this translates to a higher page rank.

Some of the Web Directories you could submit your site to are listed below. Some are free, but it takes ages to get listed there. Others charge a nominal amount, generally a few dollars, mostly less than 10, but they get you listed within 24-48 hours. So you get a link coming to your site from a web directory for anywhere between 5-10 dollars. This may seem like a lot, but would turn out to be the best money you ever spent.

DMOZ: The Open Directory Project
Yahoo: The Yahoo Directory The SEO Bible – Niche Directory to Market Your Website to the World
PegasusDirectory: The Pegasus Directory
Prolink Directory: The Pro Link Directory

Rather than submit your site to a lot of directories in one shot, it is better to gain inbound links from these web directories over time. So you can submit to 3-4 directories every week, and within a short period of 6-8 weeks, your site will be index and linked from 25-30 quality web directories.

Go ahead, try it. There’s really nothing to lose, and everything to gain!


How to Get Your New Site Indexed by Search Engines in No Time

October 28, 2006

Introduction to Getting Your Site Indexed in No Time
If you are like most people, you spend a lot of time building content, writing articles, and then start tweaking HTML, CSS, Metatags, Title, Anchor Text etc. Once you are happy with the site, you start thinking about getting traffic to the website.

Someone tells you that most of the traffic today comes form top search engines like Google, Yahoo and MSN. So you head to these search engines, and find the “Add URL” page. Then you religiously submit your site to all the search engines.

You then start to wait anxiously for your site to get listed, and check for your listing in search engines repeatedly, without any success. Some of you begin to get agitated, and start submitting to the search engines again, and again.

All this is in vain. Your site is nowhere to be found. And you wonder why!

The problem is that the search engines either don’t know about your site, or don’t find anything on your site worth indexing. You see, their key criteria to list a site is based on Link Popularity.

Link Popularity
Link Popularity means how popular your site is. If it really contains great content, definitely others would be linking to it. And if search engines don’t find any other sites linking to it, they don’t think anything great about your site. The point is that links coming from other sites matter, and specially  coming from other quality sites matter more.

For example if you run a photography website, and you have links coming from other top quality photography websites like National Geographic,, Photo Galleries,, Kodak, About Photography etc. then it gives you a lot of credibility.

But it is not easy for you to get a link from National Geographic, unless you have been around for some time, and have the credibility of a Professional Photographer for the past many years.

So what do you do? Well, there are other quality sites that are easier to get links from. Let’s check them out at The SEO Bible – Article on Getting Your Site Indexed by Search Engines. 

Also, I use many good tools for getting my clients ranked high in Search Engines. Some of the best SEO tools are reviewed for you, so that you can easily evaluate and pick the best. These reviews will save you countless hours searching and testing worthless software. Use these tried and tested, worth your money SEO tools, and get going on the path of success.

SEO Explained

October 20, 2006

If you want to know What is SEO, or why we need SEO, then head down to

My new article will give you a good understanding of SEO Services.

Cheers, Vinai

How Arelis link popularity tool helped me find new link partners

October 10, 2006


Over the weekend I tried the trial version of Arelis, the link popularity software tool, which helps to find appropriate link partners. I was amazed at the simplicity of the tool. The speed was good, and it got information back from Yahoo, Alexa, even Whois database

Reciprocal link directories created by software, such as Arelis, are different. They don’t use a centralized link exchange system. The exchange is conducted directly between you and the partner site; a practice that will not get you into trouble with the search engines.

Another interesting feature is that you can customize your link directory in anyway you like. Even a HTML expert can’t tell if a link directory was created by Arelis or by hand. So, it is virtually impossible for search engines to seek out and ban your link directory, without banning all link directories on the Web.

You should check out the Arelis reviews and see the kind of rave reviews it has got first. And get the trial version of Arelis here.

There are some other good SEO tools and books reviewed at The SEO Bible website. They can help save your time and money too.


Interviewing Derek Gehl in Singapore

September 20, 2006

Yesterday, I got my chance to meet and interview Derek Gehl, the Internet millionaire protege, who is in Singapore to conduct the 3 day bootcamp.

The interview is part of my book on Success Stories about Masters, and how you can follow them step by step to be successful yourself.

Derek Gehl with me, Vinai Prakash, in SingaporeDerek Gehl in Singapore
Derek Gehl with Vinai in Singapore
Derek was very courteous, and gave me all the time I needed to fire away the numerous questions that I kept on asking on how he got started, his success, his methods, his whole . He has just completed a successful run of a similar seminar in KL, Malaysia,

Over 6 foot tall, young, unassuming, the CEO of Internet Marketing Centre, doesn’t look at all as intimidating as you may think about meeting a millionaire. Yet, he is today running a hugely successful Internet Marketing company with over 130 employees, all experts in the areas of internet marketing, search engine optimization, affiliate marketing, helping ordinary people create an online business.

If you haven’t heard about him, he was the right hand man of Corey Rudl, the Internet Millionaire, and stepped up to be the CEO of the IMC after Corey’s untimely death in an accident.

Derek is conducting the seminar to teach how people can start to build an internet based business, even if they do not yet have any website, marketing or technical knowledge. He starts with the basics, and teaches people how to research a niche market, find a product, and write the sales copy for the website. Then start building the website around the product, and strategies to test and market the website.

His company website at is filled with examples and testimonials of people as young as 18, as well as senior citizens in their 60s, who are making money online in short period of a few weeks using their tried and tested method.

Since not a month passes when another “Internet Marketing Guru” is not in town, I asked him “what are the key differences in your approach?” – “I have a team of dedicated experts back in Vancouver, USA, who try new things, test extensively, and then we use it ourselves. We only teach stuff that we have tried and tested ourselves. We are not like the 1-2 man shows that come, conduct a seminar and then disappear, as such people can’t offer the backend support to people who are just starting out.” We know that with proper help & support, anyone can make it.

Derek has partnered with Wealth Mentors CEO Aaron Sim, and is planning to offer first line of support locally at this office. This will be a key differentiator, as people will have access to help when they need it most.

Derek will also be offering advanced mentoring programs, where you are taught 1 on 1, and held by hand as you take your online business online and generate success. This requires even more commitment from you and from us.

What are the secrets of making money online?, I asked. “Take Action. As long as you have an open mind, are willing to spend at least 8 to 10 hours per week at a minimum, and are fully committed, you can make money online. Don’t try to reinvent the wheel. Take what works, apply it to the business and take action to implement it.”, says Derek.

See him live at the Furama Riverfront from Sep 22-24. To register for the seminar, you can call 6339-8266 or email


Give some feedback on my Redesigned Website

September 19, 2006

I have just redesigned my website. The new look is at

The major changes are

  • Removed background colours
  • Added a Subscription Form
  • Removed Backgroud Picture
  • Changed colours to White, Maroon, and the light yellow

The colours were changed because someone told me over the weekend that most of the best and popular sites that get millions of hits everyday are Yahoo, Google, MSN, eBay etc. are all white background, and pretty plain and simple. They don’t have too much background colours etc.

So I changed my Email Marketing and SEO Website at Brandrich Marketing. Please give me feedback if this looks good.

Also, I signed up for an autoresponder with Aweber. It is simply fantastic. I could set up a autoresponder sequence within minutes, and the popup javascript on my site looks good too. See the newsletter subscription form and popups at Brand Rich website.

Please give me ideas on what else can be improved.